The scene at the Tommy x Gigi Spring-Summer 2017 show
Tommy Hilfiger named his Venice Beach, Calif., venue “TommyLand.” (Photo: Getty Images)
In Venice Beach, Gigi Hadid strode down the runway at Tommy Hilfiger’s Spring 2017 show, a long stretch of toned stomach on display with clean, sun-kissed skin and a perfect tumble of waves. It was the exact easy, Californian beach beauty look that Joan Smalls, Romee Strijd, and more received backstage at the expert hands of makeup artist Pat McGrath. Yet with Hadid filling the dual roles of runway model and codesigner, the usual hours-long hair and makeup routine would not do.
Eschewing a traditional runway show for the second season, Hilfiger opted for a “See now, buy now” collection. Model and branding powerhouse Gigi Hadid helped collaborate on the project, stamping her name on everything from bomber jackets to sneakers.
Gigi Hadid flaunted her abs in a mini crop top and latex pants
As expected, Gigi Hadid opened the show, wearing latex-like pants and an ultra-cropped striped top. (Photo: Getty Images)
As for the show itself, Gigi opened in latex pants (Hilfiger himself describes the material as having a “wet look”), an ultra-cropped red, white, and black crop top, and a yellow raincoat slouching down around her arms.
Gigi Hadid: TommyLand Tommy Hilfiger Runway Spring 2017 Fashion Show (Source: gotceleb.com)
According to the brand, the collection is supposed to “celebrate 1960s love and liberation with a modern-day twist. Washed denim patchworks, sun-washed palettes and utilitarian details are inspired by the carefree beaches of Southern California.”
Some items — like metallic-blue fringed miniskirts — feel fresher than other pieces, for example the denim slapped with cartoon-like patches that you could just as easily find at Forever 21.
Hilfiger’s line is as true to its Americana roots (“America First”?) as ever before. Many of the pieces are unabashedly red, white, and blue, covered with stars and stripes, and bold primary colors.
Additional Gigi Hadid’s Photos:
On Gigi Hadid: Tommy Hilfiger suit, 2016 (Photo: whowhatwear.com)
2016 Abs fab: Gigi Hadid flaunted her toned figure in NYC.She showed off her flair for retro fashion in 1970s-style high-waisted flared blue denim jeans and round-framed sunglasses. (Source: dailymail.co.uk)
A model walks the runway during the Tommy Hilfiger Women’s as a part of Spring 2016 New York Fashion Week at Pier 36 on September 14 (Source: nydailynews.com)
Gigi Hadid Tommy Hilfiger Dress at Fashion Media Awards 2016 bares her cleavage in plunging sequined gown as she honours Tommy Hilfiger at Fashion Awards – instyle.com
Gigi Hadid: Victoria Secret 2015 ( Phot credit: zeberka)